The Importance of Branding in the Investment Markets

Gross built a brand and way before most people were thinking that way, would you agree? Absolutely agree. He was extremely interesting and extremely early to like branding. Like his, and people loved reading those investment outlooks. You know, they start with this like kooky story that's somehow embarrassing or like very, you know, you're just like, what did he just say? And then he pivots so hardcore to interest rates,. But it, there aren't that many people that just like do that in our world or there weren't certainly that it was just like a confessional.