TBD | 23andMe...And a Looming Data Disaster
What Next | Daily News and Analysis
The Rise and Fall of DNA Testing Popularity
This chapter explores the ascent of 23andMe in the DNA testing industry, focusing on its partnership with the FDA and the impact of celebrity endorsements. It also examines the diminishing enthusiasm for DNA testing as consumers became aware of its limitations, leading to declining sales and rising challenges for the industry.
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