Tata Motors' Strategy in the Electric Vehicle Market

Tata Motors' EV subsidiary, Tata Passenger Electric Mobility Limited (TPEML), is prepping for a potential IPO in the next year or so. It wants to raise $1-2 billion. In the first half of 2023, Tata Motors dominated 75% of the passenger EV market share in India despite relentless competition from the likes of Mahindra & Mahindra and other newer rivals. 

The auto-maker's revenue for FY23 stood at almost $8 billion. The not-so-secret secret behind this success Tata Motors' its Xpres-T EV sedan—the go-to for cab companies and fleet operators that are looking to switch to greener alternatives.

Xpres-T could easily to capture the cab market except Tata Motors maybe deliberately downplaying this bit of its success so far.

Tune into find out why.

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