273: How to come up with a great business idea in 2022
The Sweaty Startup
How to Never Compete on Price
There are many ways to set yourself apart and build a company that doesn't compete on price. The big one, in my favorite one, is building a company that's responsive and quick to offer the service. Get as close to on demand as possible, and you'll be able to charge whatever you want for your service. You can build a great business being very specialized and only servicing 50 customers a month, or a thousand customers a year.
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