
#414 - Your Amazon PPC Questions Answered With Dr. Travis Zigler
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
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Do You Have a Defensive Strategy?
We sell eyelid wipes. And so we sell the one pack for 30, the three pack for 2.25x times that price. So I think it's around $50. That's not exact, exact math, but it's about so they get a savings when they bundle. The six pack is actually a buy for get too free. We'll advertise that, we'll have a higher profit margin on those. They may be low profit or not low profit, but low sales volume, but the profit margin is much higher. This is huge in the consumable space. Make sure no matter what, if you're in the consumables space, like supplements, you need to have
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