Recode Decode: Glossier CEO Emily Weiss
Decoder with Nilay Patel
00:00
Is It Important That Kirsten Started Your Company?
Glossier is one of the first brands that is being passed up as opposed to passed down. If you have an awesome product but a small social media following, do you think it's worth spending the energy increasingly increasing followers or focus on other methods of selling direct to customer? I still believe that word of mouth and having someone have an amazing, really like something enough to go tele-friend is like the most traditional and the most kind of like everlasting in terms of... Yeah, you can't buy love, right? You can't buying what? Love.
Transcript
Play full episode
