The World's First Podcast with Erin & Sara Foster cover image

Oversubscribed: Exponent Beauty Founder Liz Whitman

The World's First Podcast with Erin & Sara Foster

CHAPTER

How to Deliver the Most Potent Serums in the World

Step one was doing the research that we talked about and realizing that it's a much bigger problem. Step two was, okay, what is the solution? Right? What is the best way to go about this? And so I found two incredible folks who have worked on a number of dermatologist brands,. The other side of it was trying to figure out the experience, right? We knew no one was going to murder and fessal a bunch of stuff in their bathroom with powder flying around.

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