How Do We Get It Out There?

We had to be careful not to get anything out ahead of time, right? That the secrecy. Am, you know, was so paramount, and we couldn't have any leaks. The big backdrop to that, too, is there's plenty of coverage of a devastating impact of gun violence when a shooting occurs. What this was designed to do is to really get that kind of attention in coverage without having a terrible tragedy take place.