You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You'll want to tune in for this one. Click the play button below, or scroll down for a full transcript.
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Full Transcript:
Rob Marsh: I love stories about copywriters and other freelancers who find amazing success right out of the gate. They’re working with great, high-paying clients on big assignments almost from day one. Those stories illustrate what’s possible to those of us who are just beginning the journey. But, those are the exceptions that prove the rule. Very few copywriters hit a home run on their first at bat, or even their second or third. For them, slow and steady wins the race.
Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and brand voice expert Kim Kiel. Kim’s business growth is the perfect example of the slow and steady copywriter business—getting a bit better every year by charging a bit more, upleveling clients as she gained experience and not getting caught up in the rush to hustle. We talked to Kim about that as well as her unicorn client, her take on the nine word email and why she always follows up every pitch.
But before we get to that, if you’ve been listening to this podcast for long, you’ve no doubt noticed a recurring theme… how do copywriters and content writers find clients TODAY. Shortly after we launched The Copywriter Club, we created a special report with a bunch of ideas for finding clients and shared it with the world. I recently took a week to rework and revise that report… it now includes more than 21 different ideas for finding clients… some of which you can use today and possibly attract a client in the next 24 hours. Some of the other ideas will take longer to bring in clients. But they all work. We’ve either used them ourselves, or know other successful copywriters who have used each one of these ideas. And we want to give you this report for free. This isn’t a one page pdf that will get lost in your downloads folder. It’s comprehensive… 36 idea filled pages… including the 4 mistakes you can’t afford to make when looking for clients—if you make them, clients will not work with you. It also includes more than 21 ways to find clients, several templates for reaching out to clients, and finally the five things you need to do to improve your odds of landing a client. If you want a copy of this report, visit thecopywriterclub.com/findaclient — find a client is all one word.
And with that, let’s go to our interview with Kim.
Kira Hug: All right, Kim, let's kick off with your story. How did you end up as a copywriter?
Kim Kiel: Well, uh, I got us to tell you, I'm having kind of like a full circle moment because it was about five or six years ago that I was in my kitchen, you know, but bubbling around doing whatever I had to do and listening to The Copywriter Club Podcast and hearing Joel Kletcke, Tarzan Kay, early Justin Blackman talking about this field of copywriting and how they had some really good successes. And it was right around that time that I was needing to find another way to work because I had a day job. In the nonprofit sector, I worked in charity for a couple of decades as a fundraiser, fundraising copywriter, front line communications. And that sort of daily commute and the schedule with the kids, school schedules wasn't working anymore. And so I needed to make a shift. And so I discovered the Copywriter Club at the same time as I kind of discovered this whole online world of business.
