Disrupting the Razor Market

This chapter explores the rise of Dollar Shave Club and its revolutionary impact on the razor market, particularly against Gillette's dominance. It highlights the brand's humorous advertising campaign that resonated with consumer frustrations over pricing and accessibility, marking a pivotal moment in direct-to-consumer marketing. The discussion reflects on the broader socio-economic context and the challenges faced by others attempting to replicate Dollar Shave Club's success.