Business Weekly: The Future of publishing
Intelligence Squared
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Embracing Magazines in a Digital Age
This chapter reflects on the speaker's lifelong relationship with magazines, from their early passion for print media to their role in managing a magazine division. It discusses the importance of audience feedback and the balance between niche expertise and broad appeal in a rapidly evolving media landscape. Additionally, it highlights the challenges of maintaining quality in content amidst commercial pressures and the significance of integrating traditional brands into modern strategies.
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