Elevate Classics: Robert Cialdini, The Godfather of Influence
Elevate with Robert Glazer
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The Dynamics of Influence and Credibility
This chapter explores the intricate nature of credibility and influence, especially in sharing information amid crises like the COVID pandemic. It discusses the psychological principles of priming and anchoring and their impact on decision-making, using examples from marketing and personal anecdotes. The speaker reflects on professional hesitations and the importance of sharing insights on influence while encouraging audience engagement with the podcast.
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