Twitter Engagement Farming - What's the Point?

On Twitter, there's so much engagement farming that happens, right? And it's all about like who has the most likes. But they're not always the expert in the space,. They're people who are really good at Twitter, but they don't always have ... best in class knowledge on a topic. So what are the different kinds of things that you can build into a platform to show off someone's expertise or how strong is their current level of influence? That kind of information is made public in Weiwa visibly seen.