How to Authentically Cut Through the Noise With Cold Emails

Nicholas: I'm getting a lot of LinkedIn in-mails or direct, like outbound, cold emails coming into my inbox. So how do you gear up your customers to better frame their emails? And what we're doing is we're developing something that's all about them,. That's the best way to get some of the attention. We don't look at technology or data or anything like that. It's avatar focus, first of all. Then from there, we can do all the tactical stuff, use the technology to personalize and add layers of personalization, even AI in some instances. Amazing.