
239 - 6 Must-Have Copy Elements for a High-Converting Sales Page with Prerna Malik from The Content Bistro
Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth
00:00
Don't Treat Your Bonus as an Afterthought
A bonus could be a next step, which is like someone's completed your program. And now what can they do next? I'm working with a client who teaches people how to make their own homemade dairy products. So we wanted to add a bonus, but we didn't just want to play something in for the sake of it. A bonus can demolish objections. Let's say your audience says, oh, I don't think I have time to do this course. Can you have a bonus that helps them either reclaim or kind of help them move faster to your program?"
Play episode from 18:46
Transcript


