Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth cover image

239 - 6 Must-Have Copy Elements for a High-Converting Sales Page with Prerna Malik from The Content Bistro

Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth

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Don't Treat Your Bonus as an Afterthought

A bonus could be a next step, which is like someone's completed your program. And now what can they do next? I'm working with a client who teaches people how to make their own homemade dairy products. So we wanted to add a bonus, but we didn't just want to play something in for the sake of it. A bonus can demolish objections. Let's say your audience says, oh, I don't think I have time to do this course. Can you have a bonus that helps them either reclaim or kind of help them move faster to your program?"

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