2min chapter

Inside the Strategy Room cover image

209. Innovation in video gaming with Electronic Arts’ Chief Strategy Officer Mihir Vaidya

Inside the Strategy Room

CHAPTER

Exploring Ground-Up Innovation in Video Gaming

Exploring the development process of Apex Legends and how the team reacted to the Battle Royale trend, rebuilding key components to create a unique gaming experience and emphasizing the significance of creative leadership and autonomy for experimentation.

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