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#166: How Creatives Should Negotiate

The Tim Ferriss Show

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You've Already Lost. This Is What I Do.

A lot of us jump to the idea that i have to sell someone. I've to convince them of 800 reasons why they should use my services and not go to all these other cheaper photographers or writers. The truth is, if you're playing that game, you've already lost. If you're sitting theire debating price, ok. When i sell, i'm like, listen, take it or leave it. This is what, this is what kind of value i can add to your life. You're adding value. And we're going to totally change the dynamic.

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