32. Personalizing ABM at scale | Snowflake
Let’s talk ABM
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The Relationship Between Sales and ABM
Hilary: The ABM team is set up similar to a traditional field marketing team where our team members line right into the field sellers we're part of their team meetings and QBRs. We have conversations with the field market or the SDR or the AE the sales engineer everybody in one conversation on a regular basis so we're built right in. Hilary: What advice would you give for people who are looking to launch ABM program and then thinking about technology would you what would your advice be there I agree strategy first I think there's a the marketing has been done very well across ABM platforms in the recent couple of years but it won't do ABM for you like
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