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Episode 10 | Understanding Open Loyalty with Brent Annells

Brand Next

CHAPTER

Creating an Open Marketplace for Anything

As a user, I can start to append data to it, these proofs of certain types of things. So one could be my email, one could be that I'm on Reddit,. All of that data can be attached at the token level and shared with brands because it's a high value person to me. It's just an open marketplace for anything. You're starting to remove the big two in the advertising world out of the equation"

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