Retail Resilience Amidst Crisis

Every day in a pandemic is different, and that’s true for people and for corporations. CEO Brian Cornell has promised Target will keep its doors open. To do that, Target is becoming "a good student," says Brian, listening to experts, collaborating with CEOs, staying flexible, and meeting daily to make decisions on an ever changing list of priorities, the first of which is to keep both the team and the guests safe. To date, they’ve made a $300 million investment in pay and benefits, back up childcare, elder care, enhanced store cleanings, and more. No one knows what will happen, says Brian, but he believes that by putting his team first, he is putting the customer first – and serving the larger community. Interviewed by editor Bob Safian.

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