From Vibes to Variables: How We’re Measuring the Unmeasurable in UX (with Bill Albert)
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
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Rethinking User Engagement
This chapter explores the complexities of user engagement beyond traditional metrics, emphasizing the role of emotional responses and physiological measurements. It highlights research findings that reveal the disparities between users' verbal feedback and their actual emotional reactions, particularly in gaming and virtual environments.
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