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James Choi: How to Improve the Way We Present and Make Investment Choices

The Long View

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The Effect of Mutual Fund Performance Disclosure on Investor Behavior and Motivations

The conventional wisdom among behavioral economists was that if you show people their investment returns more often, they're going to get scared. So my co-authors and I wanted to see whether those classic laboratory experimental results would hold up in a more realistic investing environment. And so we recruited a few hundred people and we gave them a few hundred dollars each to invest in our experimental portfolio. We had them track actual mutual funds that were out there in the market. They randomly assigned whether these investors were encouraged to look at their portfolios every week or once every six months.

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