Strategic Focus for a New Season: Audience Engagement and Storytelling

NWSL Commissioner Jessica Berman joins John for a deep dive into the league’s burgeoning popularity, following a record-breaking season in attendance and TV viewership. She highlights the power of storytelling in building cultural relevance before pulling back the curtain on the league’s massive media rights deals with ESPN, CBS, and Amazon Prime—a game-changing 40-fold increase in game sales. Jessica also weighs in on the impact of high-profile international transfers, like Naomi Girma’s $1.1 million move to Chelsea.

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