The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 THING THAT THE WORLD'S BEST SALESPEOPLE DO EVERYDAY

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Make People Smile

"There's nothing in their hands and not FedEx or UPS delivering something," he says. "That's the real craft, right, in sales. That's the craft right there to master immediately is how do you turn that you're appearing as a foe, you got to make them a friend right away?"

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