#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici
Let's Talk Loyalty
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The Future of Loyalty
We haven't figured everything out, but we'd like to think that we've got positive momentum internally with our owners and with our customers. We have been in market since 1996 with a program called Acore Plus that goes across the whole Asia-Pacific region where members would get an accommodation discount free hotel nights based on distressed inventory or F&B discounts. It is just shifting behaviors and being more loyal to a brand. And both are connected. So I like to refer to earned loyalty and paid loyalty andpaid loyalty being the subscription part of the house. But there is no incremental fee associated to it.
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