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Grace Andrews: The Secrets of Steven Bartlett's "Diary of a CEO"

We Have A Meeting

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Crafting Your Personal Brand

This chapter emphasizes the significance of targeted communication in both branding and personal branding. It discusses the necessity of identifying a core audience and creating authentic, individualized content on platforms like LinkedIn and Instagram. The chapter also critiques conventional approaches, advocating for consistency, experimentation, and a conversational tone to foster genuine connections.

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