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MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value

The $100 MBA Show

CHAPTER

Strategies for Amplifying Customer Lifetime Value

This chapter discusses strategies to boost customer lifetime value (CLTV) by utilizing revenue accelerators like email marketing, upselling, and retargeting. It highlights the importance of effective customer service and payment management to combat churn and enhance profitability.

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