Online Reviews
The Bottom Line
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Is the Market Consorted Out?
The more i hear stories such as, the chip shop we tutous play er a bed, i'm less likely to trust that. I want to hear good new stories about this review site, not bad new stories. As we said, fake reviewers can just go underground. The bigger challenge is to get people to give their attitudes. And one solution may be to go back to behavior. There's a lot of talk now about trying to use behavior data. Were being swamped with sometimes dubious attitudinal data.
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