This chapter delves into the emergence of Chinese theme parks that celebrate traditional culture through immersive experiences, folklore, and historical themes. It also contrasts outdated stereotypes with the current successes and unique attractions these parks offer, emphasizing their growth in attendance and revenue.
Forget the classic roller coasters and mascots, Chinese theme parks are now celebrating traditional culture with impressive new twists. With fireworks, folklore, and Hanfu costumes, what makes these parks stand out in the crowded entertainment market? How do these new parks measure up against their international counterparts? On the show: Heyang, Steve Hatherly & Ding Heng