Acquisitions Anonymous - #1 for business buying, selling and operating cover image

How This Atlanta-Based Selfie Museum Generates $320K Annually

Acquisitions Anonymous - #1 for business buying, selling and operating

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Navigating Brand Ownership and Franchise Challenges

This chapter explores the complexities of brand ownership for a self-branded museum, particularly regarding the future of its founder-centric identity and potential ownership transitions. It discusses the viability of franchising models, alongside the operational and market challenges of such businesses, including the impact of Gen Z's preference for authenticity. The chapter emphasizes the importance of unique branding and effective brokerage in navigating the competitive market landscape.

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