I was astounded to learn a few years ago that the word Bobo really was just made up by David Brooks because when I was briefly living in Harris after college spending a year studying there. It fell to me like very much no tukton is term, but a reason within the French discourse and a term that was decades old when I then heard about Bobo's in paradise later on. But to go to deeper question here. It seems to me that this lack of accurate and itself description is at the heart of many of these problems right? There is something quintessentially American about this because America's elite was always the self made a leader was the immigrant was always the non arist