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6min chapter
MediaMath’s Bankruptcy Fallout - E252
The Big Story
The Achilles Heel of Entrepreneurship
Evan Bane: People really did have a lot of faith and a lot of expectations, great expectations of media math. He says Joe Zwatsky's love-hate relationship with being in charge was an Achilles heel for the company. "I feel like if I were to write the story of media math, it'd actually just be Boston," Bane says.
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