It’s TV’s biggest week - and TV is on strike
Channels with Peter Kafka
00:00
The Importance of Brand Safety on YouTube
I think brand safety, as it was sort of the catch-all phrase that got used for that, is still a concern on any of these UGC or user-generated content platforms. I mean, TikTok is a little bit of an unknown, but it feels like YouTube is seen as a pretty safe place to do business. There's so much, so many photos, videos, whatever it is being uploaded, every minute. In fact, they don't really review at all before it goes up there. They have robots, essentially, or computers screen most of it, and those things are fallible.
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