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Coaching call: How much should I niche down my business?

Imperfect Action

00:00

Have You Tried Selling Anything to the Broader Audience?

"I need to, I need to niche. And this has always been something that I've always circled back to," she says. "One of the easiest ways to stand out and to get known for something is to carve out that niche." The naturopath would rather make waves in a small swimming pool than try to swim in an ocean.

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