Google Search Quality and SEO Strategies

The chapter explores a study showing Google's search quality decline due to affiliate marketing content and lower text quality. It discusses how reputable sites like HouseFresh.com face ranking challenges against bigger sites like Forbes, emphasizing SEO tactics for ranking. Highlighting the struggle of search engines like Bing and DuckDuckGo, the chapter delves into the impact of AI on search quality and the race between human-run journalistic sites and AI-generated content for Google's ranking.