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32min chapter
HoS: Wosny Lambre and Mike Nicoll on the AAU to NBA Business
House of Strauss
The Business of Basketball: Evolution and Influence
This chapter explores the intersection of basketball and business over the past decade, highlighting how player relationships and branding have shifted the focus from traditional narratives. The speakers discuss the impact of rising young talent within a corporate environment, and how this dynamic affects player development and individual skill. They also reflect on the cultural changes within the NBA, emphasizing the importance of structured support at the grassroots level for the future of American basketball.
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