Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads Ep. 537
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How to Measure Your Success in Digital Marketing
Chris: How do you measure your success in the case we were just talking about I think it's number of phone numbers collected. The right way measuring a sale or lead in digital marketing is really straightforward but brand awareness success lies and more squishy and less concrete KPIs so one of them is impressions and reach thisYou want to serve as many impressions and reach as many people as possible, that would be some of the metrics that you want to track frequencyso how often somebody sees an ad refers to the average number of times a person in your audience has actually seen your ad.
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