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Media, Politics, and the Changing Landscape of Viewership
This chapter explores the evolution of NBA playoff viewership, particularly during Michael Jordan's peak in the 1990s compared to recent declines. It discusses the interplay between media figures, political narratives, and entertainment, with a focus on Kamala Harris's SNL appearance and its implications. The chapter reflects on the challenges faced by media companies in retaining engagement and the debate surrounding fair coverage in a politically charged environment.