The Behavioral Design Podcast cover image

Controversial Opinions with Dave Pizarro

The Behavioral Design Podcast

CHAPTER

How to Improve a Product or Service in the Real World

I think it's a mistake sometimes to go straight from lab results to real world applications and think that you're going to get exactly what you thought you were going to get. There are so many reasons why a finding can be true in the lab. Walden to by Skinner is the best fiction book written by a psychologist. Well, at some point, we'll see we'll end up with this podcast, but for now let's stick to a little more behavioral science.

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