The Difference Between Building a Platform and a Product

We discuss the differences between building a platform versus a product with Oksana Kubushyna, Head of Operations, Entertainment @ Riot Games! She shares about her leadership journey building the Riot Platform Group and transitioning from a technical lead to management role, tips for empowering your team, how to utilize cross-discipline thinking, the importance of internal measurement metrics, and how Oksana strategically utilizes OODA loops in her leadership style.

ABOUT OKSANA KUBUSHYNA

As VP of Entertainment Operations, Oksana Kubushyna oversees operations of Riot’s Entertainment division with a goal to imagine and develop bespoke IP experiences and products - animation, film, interactive narratives, music, consumer products and beyond - that deepen players’ and fans’ connections to the universe Riot has created in League of Legends.

After joining Riot in 2014, she quickly rose through the ranks, holding positions including Head of Infrastructure, Development Director for League of Legends, founder and Head of Riot Platform Group, and VP of Game Studios Operations, helping build the foundation for, launch and operate Riot’s new games globally.

After a few years working on establishing Riot Games' Entertainment division and releasing the award-winning Arcane animated TV series, Oksana has shifted her focus back to Riot's Game Studios where she recently took on managing Riot's Production, QA, and Creative departments.

She has also been a leader of Diversity and Inclusion efforts within Riot. Her passion for the advancement of women in games and tech reaches beyond Riot, and she has been honored by groups such as Girls Inc. and Wonder Women Tech.

"So for one decision of a CEO, the entire company can take months and months of work on observing, orienting, and deciding before that decision is settled throughout the organization. Now, imagine if CEO the very next day comes in and makes another decision of the same scope, and another one, because for CEO that decisions already done. He can move on or she can move on, but the team is still like wrangling. So it's very important for you as a leader to understand the speed at which your company or your team can process your decisions and act and settle in them before you make the next one.

- Oksana Kubushyna   

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SHOW NOTES:

• Oksana’s experience building & leading the Riot Platform Group (2:15)
• Lessons learned while transitioning from product to platform (4:23)
• How to utilize cross-discipline thinking when building out something new (7:30)
• Strategies for transitioning from single- to multiple-discipline thinking (11:14)
• The benefits of empowering the team around you (13:37)
• Differences between building a product vs. building a platform (17:08)
• Tactics for balancing building ahead of stakeholders with maintaining vision (20:32)
• Internal measurement metrics that are key to Oksana’s team (23:03)
• How Oksana utilizes OODA loops within her leadership style (25:55)
• Tips for reducing the pain of the decision-making process (29:27)
• What drawing a picture of decisions looks like (33:25)
• Rapid fire questions (36:04)

This episode wouldn’t have been possible without the help of our incredible production team:

Patrick Gallagher - Producer & Co-Host

Jerry Li - Co-Host

Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/

Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/

Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/