Football, Identity, and Capitalism

This chapter explores the intricate relationship between football and American society, examining conservative politics, socio-economic factors, and racial dynamics within the sport. It discusses the transformative impact of NIL rights for college athletes, revealing the shift from restrictive compensation practices to a landscape where personal identity and branding have become valuable commodities. Additionally, the speakers reflect on the challenges athletes face in navigating these changes while maintaining authenticity amidst the pressures of capitalism.