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The Dynamics of Live Sports Advertising
This chapter delves into the intricacies of advertising during live sports broadcasts, particularly emphasizing its effectiveness over other mediums. It covers various aspects, including the challenges of live streaming, notable fight announcements, and the financial strategies of streaming platforms like Netflix in relation to high-profile sports events. The discussion highlights the enduring appeal of figures like Mike Tyson, analyzing their cultural significance and the complexities of engaging diverse audience demographics.