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Sasha Duchnowski: Consumer Behavior & Sustainability | APS Series - Ep. 01

The Poultry Podcast Show

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Navigating the Say-Do Gap in Sustainability

This chapter examines the disconnect between consumer intentions and their actual purchasing behaviors regarding sustainability in food products. It highlights the challenges consumers face in aligning their preferences for ethical sourcing with practical buying decisions influenced by convenience and cost. The discussion further explores the role of market stakeholders and the complexities of aligning corporate responsibility with consumer expectations in the realm of sustainable practices.

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