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Creating a New Brand with AI in 60 Minutes

eComFuel

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Crafting a Brand Identity for a Premium Grapefruit Product

Exploring the process of using GPT to develop a brand identity for a high-end grapefruit product targeting affluent, health-conscious individuals. The chapter discusses integrating unique selling points like organic cultivation in Arizona, sustainability, and heritage into the brand, generating visual concepts and content ideas with AI, and conceptualizing brand execution strategies through documentary-style videos and interactive websites.

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