How to Optimize Your Marketing

If you feel like your business isn't growing despite trying a multitude of new different things all the time, this is probably your issue. You are in invention mode where you are seeking out new operations and ways to grow your business rather than innovating what's currently working and optimizing your current systems. I want to share with you why innovation dominates invention and why.

Time Stamps:

(0:46) Innovation vs Invention

(1:54) Weight Loss Example

(3:26) Cal Newport and McDonalds Example

(5:36) Our IFCA Example

(7:40) Your Marketing

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