There's a whole theme that I've been talking about for the past couple of years when it comes to building relationships with people. And there's a difference because another attribute is generosity and we have that in our kind of a full attribute list. There's a difference between generosity and selflessness, right? Generosity is can be done without risk. Selflessness is at risk. When people see you doing that, they tend to say, this is someone I want to follow.