8min chapter

How I Built This with Guy Raz cover image

Advice Line with Jim Koch of Boston Beer Company

How I Built This with Guy Raz

CHAPTER

Crafting a Brand: From Alchemy to Broth

This chapter explores the intricate process of building a brand, emphasizing the power of storytelling and the innovative approach of Millie's Sipping Broth. Additionally, it addresses investment strategies in real estate while the founder of Boston Beer Company advises on funding challenges faced by a new product entering the market.

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