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This Week in Startups
Mycelium Is a New Class of Material
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Mycelium presented itself through phil's artwork as a remarkable new material. We're not out to replace Leather or even plastic Alternatives to leather it is a new material that stands shoulder to shoulder with traditional beautiful materials like leather and our move to that as a product happened within the first two years of starting the company. It was an amazing fit. There was remarkable demand and interest I think the aesthetic the unique aesthetic qualities of mycelium appeals to designers and brands were looking for New alternative materials and mycelium fit that bill.
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