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153: Hollywood’s First Weight Loss Guru: Madame Sylvia (Make Me Over, Episode 2)

You Must Remember This

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How to Get a Body Like Harlow

Sylvia often used her celebrity clients as examples for the everyday woman, advising them how they could get a physique like Harlow or glistening hair like Crawford. She was an early adopter of positive mental attitude, encouraging her readers to quote and develop some gumption. Her advice was accessible, with a stern, can-do attitude that was largely reflective of depression era values. In 1936, she launched a proto-version of a cash-in conference like In Goop Health by launching a lecture tour of department stores and auditoriums around the country.

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