3min chapter

Girls That Invest cover image

Sitting Down with the Most Honest Woman in Venture Capital - Jenny Stojkovic

Girls That Invest

CHAPTER

Understanding Consumer Behavior Across Generations

This chapter explores the unique shopping habits of women aged 55 and older, emphasizing the need for consumer startups to adapt to their preferences. It contrasts these behaviors with younger generations and discusses the role of technology in enhancing travel experiences.

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